DISPATCHES · FIELD NOTES

Things that work. Things that don't.

No "10 hacks that will change your life". Just practical notes from people who build outbound systems and ship them in production every day.

— LATEST

Latest dispatches.

LEAD GEN — WHAT IT IS
LEAD GEN · 12 MIN2026.04.16

B2B lead generation: what it really is and how it works in 2026

Difference between contact, prospect and MQL/SQL. How much a new B2B customer actually costs in 2026, by sector. Numbers from our campaigns.

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HOW TO PICK AN AGENCY
PICKING AGENCY · 11 MIN2026.04.17

How to pick a B2B lead generation agency (without getting screwed)

14 questions to ask before signing. 7 red flags to walk away from. 3 acceptable pricing models and the ones to avoid. No filters.

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OUTBOUND vs INBOUND
OUTBOUND · 14 MIN2026.04.18

Outbound vs Inbound: the honest comparison for B2B SMEs in 2026

It's not a matter of "one is better than the other". It depends on company stage, deal size, feedback velocity. The real answer inside.

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