Abeec, the English brand of toys and creative activities, was invisible in Europe. We have reconstructed catalog, content and advertising on Amazon Italy, Germany and France — transforming €6.000 of advertising spending in addition €40.000 monthly turnover.
An English brand of accessible toys, unknown outside its market.
Abeec is an e-commerce company of toys and creative activities at affordable prices, built on a simple idea: the fun of children should not cost a fortune. They sell toys, articles for drawing, lavoretti and cartoleria of quality at prices at the reach of all — own products and lines of known brands.
The range is wide: stationery, table games, soap bubbles, children's cosmetics, colors, painting and creative activities. But European marketplaces already had their industry leaders. To grow outside the United Kingdom, Abeec did not need a translation — it needed a system of entry into the market.
United Kingdom · e-commerce
Generate real sales in a market that He never heard you mention.
The main challenge was to generate sales volume and turnover in a foreign market saturated with already established competitors. Abeec had to conquer new customers starting from scratch — while improving operational efficiency and managing the complexity of the supply chain typical of a European expansion.
A brand, online and offline, completely unknown in three new countries.
No presence, no reviews, no positioning history. The plan had to build credibility, visibility and conversion in parallel — not one after the other.
A multi-dimensional plan, built on market data.
We started from a complete analysis of the target market and its potential — size, customer needs, competitive density — and then run on three coordinated workflows.
Catalog Management
An initial catalog of 40 ASIN, optimized in every detail for each marketplace.
- Search for trend keywords by market (IT · FR · DE)
- SEO-optimized titles and bullet points — a catalog "ready for the customer"
- Strategic expansion on consolidated lines in EU (e.g. Barbie after the film)
- Extended selection of +100% in 3 months
Marketing and design
Premium creativity that speaks the language of each market — literally.
- Premium A+ content, infographics and copywriting for each marketplace
- Localized and recharged images in the language of each market
- Data-driven Main Image Test for Effective Creativity
- Owner SEO for positioning, indexing and organic traffic
Advertising
Campaigns curated in detail, managed with agility to vary the seasons.
- Targeting on primary keywords, direct and indirect competitors
- Targeting for category and video content
- Defensive strategies against loss of customers to other cards
- PPC Expenditure re-allocated frequently to maximise return
What the client saw.
Localized product maps, A+ content and infographics — built market by market, in the language of each marketplace.
The numbers speak Clearly.
Starting from a zero turnover account, we generated concrete sales on all three marketplaces in less than three months.
Abeec's strategy has not only generated economic results — built the basis for lasting growth. We believe that Abeec can build a strong reputation in Europe as much as the one he already has in his home.