Outbound multichannel and export manager fractional for Brands Cosmos, licensor of Reebok Socks for EMEA area. New markets in North Africa, Middle East and CIS — without just one local business intake.
Reebok Socks exclusive licensor, ready to grow in EMEA.
Brands Cosmos is the exclusive licensee of Reebok Socks for the EMEA area. It manages distribution, design, marketing and production for brands that lead to international markets.
He wanted to grow in North Africa, Middle East and CIS. But without building a sales force in every single country — and without diluting control over the brand.
Open new markets without inflate fixed costs.
Open new markets with a distributed sales team costs time and money: six dedicated export managers are a heavy fixed cost, year after year.
They needed conversations with the right retailers, in their language.
Brands Cosmos was looking for a leaner model, able to scale quickly — without sacrificing the quality of relationships or the control of the brand.
technological speed and human presence in the negotiations.
Two engines working together: a multichannel outbound system to open conversations, and a broken export manager to bring them to the signature.
Outbound engine on three channels
Email, LinkedIn and WhatsApp, with each message adapted to the language and context of each market.
- Dedicated and heated domains to arrive in inbox, not in spam
- Multichannel sequences coordinated to the right retailers decision makers
- Custom audio notes where they serve — they convert more than text
- Messages in the local language of North Africa, Middle East and CIS
From the first contact to the signature
We did not stop at the first contact: we participated in the meetings and managed the negotiations on behalf of the customer.
- A unique commercial reference, without the cost of six assumptions
- Negotiations conducted until the closure of the order
- Brand control maintained by Brands Cosmos in every communication
- Unchanged fixed costs, quickly scaled commercial capacity
From inbox to point of sale.
The closed negotiations were translated into physical presence: Reebok Socks brand exhibitors, ready for EMEA retailers.
Reebok Socks exhibitor · make of production
An exhibitor, everywhere at a glance.
Self-supporting display with full height Reebok graphics, designed for retailer floor: 105 pairs of socks for display, dedicated exhibition hooks and brand visibility on each side.
A pipeline continues to produce.
In 12 months: pipeline €2.5M, 25 opportunities in CRM and €900K of converted sales — starting from zero, without local commercial assumptions.
The signs that have open an order.
From large GCC groups to the GDO of Middle East and North Africa — prominent signs that closed an order Reebok Socks in 12 months.
The most important order — that with BFL Group — is then passed to Recurring reorganization: the clearest signal that the product turns to shelf and that the relationship holds over time.
The signs of great distribution — Tamimi Markets and Carrefour MAF — they have towed much of the converted sales, alongside the expansion of BIM in North Africa.
We have joined technological speed and human presence in the negotiations. Brands Cosmos opened new markets without inflating fixed costs — and the built pipeline continues to produce new opportunities.