Outbound multichannel and AI for fruit and vegetable exports Profood, from cold contact to reordering buyers. Focus ontable grapes, from pilot countries to the Middle East.
Export of fresh fruit and vegetables, with table grapes in the center.
Profood is an Italian company specializing inexport of fresh fruit and vegetables. The main focus is table grapes, flanked by an assortment of seasonal products.
It focuses on a network of producers, continuity of supply all year round and quality of Italian origin. He wanted to open up new foreign markets without building an internal commercial team.
Quality of origin, all year round.
Table grapes and fresh seasonal Italian — the product that opens the conversation with the right buyers.
They count relationships with the right buyers, not email volumes.
In the orthoprutta B2B talk with the wrong decision maker is time lost. Profood had to get to buyers, CEOs and category managers of importers and distributors already active on the fresh.
In Europe first, then in the Middle East. New markets, zero internal team.
The goal was not to send more messages, but to build relationships that, in the fresh, close the order — and make them repeat over time.
A system in four moves, from cold contact at the fair.
Database built from zero, geographic expansion to step, multichannel outbound with AI and exhibition support — each phase feeds the next.
Database of decision maker
A list of real contacts, built from scratch and qualified one to one.
- Cross sources: Zipmec, Best Food Importers and LinkedIn
- At least one decision maker for company: buyers, CEO, category managers, purchases
- Qualified list, with priority to those who already work fresh or premium lines
Geographical strategy in step
First the pilot countries, then the climbed — not the whole world in a single blow.
- Netherlands and Poland as pilot markets, very active on import
- Test on offer angles, tone and follow up types
- Scaled to the rest of Europe and then to the Middle East, where premium demand is high
Multichannel Outbound and AI
At least 12 touchpoints for decision makers, adapted with AI to context and season.
- Email as the main channel, LinkedIn and WhatsApp where there was the coupling
- Customized messages for company type, country, assortment and market lever
- Real levers of the field: continuity of quality, logistics, delays to the ports
- Reminder aligned with seasonality, before the raisin campaign
Support for fairs
At Brand and Fruit Attraction not empty-handed, but with the already full agenda.
- Outreach pre-fare to heat contacts in targets
- Precise slots proposed to importers and distributors
- Cold contacts turned into face-to-face meetings
Not contacts — real orders.
In 12 months: more than €345K of closed orders and 74 orders on 4 foreign customers, with recurring orders. In a long and seasonal cycle sector, it is proof that the system carries repeated orders.
74 orders, 4 buyers returning.
The detail of the 12 months: the main customer, TROFI, ordered 58 times for about €311,000 — proof that the system generates reorders, not only first contacts.
| Customer | Share on the volume | Orders | Volume of business |
|---|---|---|---|
TROPHYCustomer topBuyer applicant |
58 | €311.400 | |
Michal Šimek s.r.o.Czech Republic |
9 | €18.640 | |
Mifsud Gaetano LtdMalta |
4 | €9.330 | |
LTD A FruitsEurope |
3 | €6.238 | |
| Total | 74 | €345.608 |
Only one customer is worth about €311,000 on 58 orders: the demonstration that, built the right relationship, the buyer returns campaign after campaign.
These numbers are coming inside. the slow and seasonal times of the orthoprutta B2B, not despite. It is a system that carries repeated orders, not only first contacts.
The foundations work: the door system orders and reorders. The next few months serve to scale the volume — concentrating the effort on the most reactive buyers, planning the campaigns in advance on seasonality and widening the base of customers reordering.