Case study / Medical devices

From international opportunities
to confirmed orders.

Entering new markets takes the right contacts and consistent sales work through to a decision. With Reliance Medical, we helped turn international opportunities into orders.

Reliance Medical · 18 months of collaboration

Project figures

> €1.5Mclosed sales
€7.5Mcommercial pipeline
8European countries

The commercial objective.

Develop international sales opportunities for a medical products business while keeping acquisition and sales work connected. The engagement covered eight European countries over 18 months of collaboration.

What Storm X worked on.

Research and contact

Identify target companies and relevant decision-makers in the European markets covered by the project.

Qualification

Develop commercial conversations, understand the opportunity and define the next step.

Sales follow-through

Support negotiations and maintain continuity as opportunities progress towards orders.

Read the results separately.

Over €1.5 million in closed sales during 18 months of collaboration. A €7.5 million commercial pipeline represents opportunities, not additional booked sales. The project covered eight European countries.

Results reported by Storm X for this engagement. No starting-period comparison or attribution percentage is published; a growth rate or return on investment cannot be calculated from these figures alone.

Why the scope matters.

The work continued beyond arranging first meetings. Research, qualification and commercial follow-through formed one process. This is the B2B sales engagement; the separate Amazon case uses different measures and should not be combined with these results.

Explore the approach.

The next step

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