At a glance. Brands Cosmos was the client; Reebok Socks was the product brand. The case reports €2.5M of pipeline and €900K of closed sales over the same 12-month period, as separate measures.
The client and the commercial goal
The client in this case is Brands Cosmos, described in the source as the Reebok Socks licensee for EMEA. Reebok Socks is the product brand; it is not a claim that Storm X was appointed by the Reebok corporate business.
Brands Cosmos wanted to develop retail relationships in North Africa, the Middle East and CIS markets while retaining control of the brand and avoiding a new local sales hire in every market. The public URL retains its historical “Powerplay Brands” name, but the engagement described here concerns Brands Cosmos.
Research and outreach opened the conversations
The work combined target-account research with coordinated email and LinkedIn introductions, with other channels used where appropriate to the relationship and contact requirements. Messages were adapted to the market, company and relevant decision-maker.
The objective was a substantive conversation with a suitable retailer. Account history and replies needed to remain coordinated so follow-ups served the same commercial process.
Fractional export support continued after the introduction
- A consistent commercial contact for the client.
- Participation in meetings and follow-up.
- Support with proposals and negotiations within the agreed scope.
- Coordination with Brands Cosmos on brand presentation and commercial decisions.
- CRM tracking of the opportunity and next action.
Technology supported research and execution. People remained responsible for the negotiation and the relationship.
From discussion to retail presentation
The source includes a Reebok Socks display designed for retailer floors: a freestanding, branded unit with capacity for 105 pairs, dedicated hooks and brand visibility on its sides. The range shown includes low-cut and ankle socks in three-pair packs, with white and black colourways.
The display illustrates the product presentation discussed with retail buyers. It does not by itself quantify sell-through or prove a performance outcome at every location.
Reported results over 12 months
| Measure | Reported result | Meaning |
|---|---|---|
| Commercial pipeline | €2.5M | Potential deal value recorded during the period. |
| Closed sales | €900K | Sales reported as converted during the period. |
| CRM opportunities | 25 | Opportunities tracked in Pipedrive. |
| Retailers placing orders | 10 | Retail accounts reported as having ordered. |
| New local sales hires | 0 | The case reports delivery without local sales recruitment. |
Pipeline is not revenue. The €2.5M and €900K figures represent different stages of the sales process and should not be added together.
Retail relationships described in the source
The case identifies Brands For Less, Tamimi Markets, Carrefour MAF and BIM among the retail relationships. It describes recurring orders from Brands For Less and orders associated with wider regional distribution.
Those names and figures belong to the original client case. They are not a promise that another brand will gain the same retailers or order volumes. The repeatable part of the method is coordinated research, relevant introductions and accountable follow-through.
Project images
